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UO Business | Fall 2012

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ALUMNI PROFILES A Guy's Guide to Grooming Planning to propose? Jeff Trinci '02 can help— with the wedding, honeymoon, and marriage, too. I f a marriage is supposed to be 50- 50, why should wedding planning fall largely on the bride's shoulders? Jeff Trinci believes putting a wedding together is the first step in a lifetime of dual-decision making. The Lundquist College of Business graduate is so passionate about planning, proposing, and partnering that he decided to turn his tips into a business. Thegroomslist.com is a one- stop shop for Oregon-area grooms interested in playing a bigger part in the marriage planning process. "I enjoyed working for other people and had some great positions," he said of his life before The Groom's List. "But entrepreneurship was always the focus. I'm using my degree." About five years ago, Trinci, an admitted romantic, noticed a big hole in the wedding planning market: little to no information for the male half of the wedding party. Of the thousands of websites devoted to wedding planning, only a handful were geared toward the guy, "and those few painted the unfortunate picture of marriage as the stereotypical 'ball and chain,' and talked to guys like they were all immature boys," Trinci said. So he launched thegroomslist.com, a site tailored to the way men access online information. "Bullet points, lists, videos," he said. "Everything is to the point and just for guys. Keeping up with technology is definitely a major goal. The site is mobile-friendly." Businesses pay on a per-month basis to be included in the online directory. Trinci also sells advertising in a printed groom's guide. Though grooms are the focus, the site also features subsections for men who have a role in the wedding, but aren't sure exactly what it entails. Trinci says the time has come for grooms to step up, not because they have to, but because they want to. see, "This is the kind of groom we are targeting first, this is the second groom we are targeting, and so on." For Trinci, grooms are just the beginning. "My passion is marriage," he said. "Not only having couples come together, but stay together. Take the time to understand marriage and each other. Use the tools out there. Learn what to expect and be ready." Trinci can help with that, too. He is also a certified marriage coach. With the site, Trinci aims to convey the seriousness of marriage— after all, ideally, you're in it for life. In December, Trinci and his wife, Tara, a grade-school teacher, will have been married five years. "My wife is a gift from God," he said. "Marriage is about becoming a better person. You marry the person knowing they make you better." Though Trinci himself went big—live TV, Valentine's Day, in his wife's classroom—he urges would-be grooms to come up with a proposal that is special, but also fits the couple's style. "As people get married later in life, they often pay for all or part of the wedding," explained the thirty-two-year-old Portland native. "It's a party, they are putting it on, they are the host, and they want to have some say. You want your guests to walk in and say, 'Wow, this is just so them. Not him or her.'" Though he says he uses his business education regularly in his work, Trinci also came full circle in March, when Beth Hjelm, senior instructor of management, used thegroomslist.com as a test case in her Lundquist College Honors Program capstone course. "It was great having the opportunity to work with students. One of the groups came back with several different types of grooms, a segmented market. They had names like Don't Care Dan, Informed Ian, and Cheap Charlie. From their work I was able to "I've found women like to have a story, not, 'we were walking down the street and he pulled out the ring,'" he explained. "The guy should know his girl and what she would want. I like tradition. I like getting down on one knee." When it comes to planning a wedding, Trinci believes in a service approach. "Spoil your bride. Be the gentleman all women want. Planning a wedding is a huge, huge undertaking. Usually both bride and groom are working fulltime and it makes sense to share the load." Even when he was working fulltime for someone else, Trinci worked as a wedding DJ on the side. That work continues and has helped fund the website startup. And started up it has. With features on ABC, Fox, and CBS as well as in the pages of the Los Angeles Times and Marie Claire, The Groom's List is gaining national attention. 29

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