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UO Business: The Magazine, Summer 2017

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Page 27 of 35

28 UO BUS I NE S S : T HE M A G A Z I NE // SUMMER 2 0 17 A L U M N I WE HAVE A DYNASTY IN SPORT WE STAND OUT. NO ONE ELSE HAS PROGRAM LIKE THIS. E xcellence in the study of sports business has long been a calling card of the University of Oregon's Lundquist College of Business through its James H. Warsaw Sports Marketing Center. With the launch of the UO Sports Product Management (SPM) Program in Portland, we planted a flag for the University of Oregon in the heart of the bustling business of sport products creation, including footwear, apparel, and equipment. Now, with a gift from longtime supporters Nancy and Dave Petrone '66, MBA '68, the college is primed for making even greater strides in the global sports business research and education space. "This gift will allow us to build out and diversify the college's two programs with new entrepreneurial offerings," said Whitney Wagoner, Warsaw Center director. This could include digital content, even more global reach, a la carte products, more executive education choices, and academic certificates, she said. "The goal is that these are self- sustaining entities that will eventually pay back into the larger college." The Petrones' investment is special in that part of it is earmarked specifically for collaborative programming. "We are taking two world-class programs and working together to amplify what we are doing by investing at the intersection of these two areas of study," said Ellen Schmidt-Devlin, Sports Product Management Program director. "We will continue to bridge academia with the working world through industry partnerships, guest speakers, and the development of top talent." The Petrones' $1 million gift will provide $300,000 for the Warsaw Center, $300,000 for the Sports Product Management Program, and $400,000 for joint programming and new strategic initiatives. "Everything starts with leadership," Dave Petrone said. With the combined power of Warsaw Center Director Wagoner and Sports Product Management Program Director Schmidt-Devlin, he said he has a great deal of confidence in the success of the initiative. Petrone sees his and his wife's gift as enabling the logical next step for the Lundquist College as it grows its national and international presence. "We have a dynasty in sports, and this initiative dovetails into business so beautifully," Petrone said. "We stand out. No one else has programs like this." B Y A NNEM A R I E K NEP P ER - S JOBL OM

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