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UO Business: The Magazine, Summer 2017

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Page 13 of 35

UO BUS I NE S S : T HE M A G A Z I NE // SUMMER 2 0 17 S T U D E N T S A team of Warsaw Sports Marketing Center MBA students won the National Sports Forum (NSF) Case Cup, February 10-13, 2017. Danielle Barbian, Nick Hudson, Luke Nofsinger, and Kelly O'Shaughnessy bested teams from other elite graduate sports business programs representing colleges and universities across the country, including Temple University, University of South Carolina, Ohio University, University of South Florida, University of Nebraska at Lincoln, George Washington University, and Long Beach State University. The 2017 case, which was written by Warsaw Center alumnus Ian Campbell '09—now director of club services for Major League Soccer (MLS)—focused on driving ticketing and partnership revenue for MLS team Sporting Kansas City by leveraging a new strategic partnership with SeatGeek, a search engine for sports and concert events. The NSF Case Cup is a graduate-level case competition held as part of the larger sports business industry conference, the National Sports Forum. NSF is the largest annual cross gathering of the top sports marketing, sales, promotions, and event entertainment executives from a broad range of teams and leagues in North America. Case Cup participants are the only students allowed to join the professionals at the National Sports Forum. The Warsaw Center enjoyed a strong alumni presence at NSF in Minnesota this year. WARSAW CENTER TEAM WINS B Y A NNEM A R I E K NEP P ER - S JOBL OM

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