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UO Business Magazine Jan/Feb 2015

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LU N D Q U I S T CO LLEG E O F B U S I N E S S ALUMNI PROFILE K ara Linse '06 was responsible for the digital and social activation of Visa's 2014 World Cup marketing campaign, which included launching its modified tagline "Everywhere you want to be" in 65 countries. The campaign was a huge success for Visa, drawing more than 2.4 billion social media impressions. Linse double-majored at the University of Oregon in business and Spanish and was first featured in this magazine in the Face of the Future section eight years ago. She now works at Visa's world headquarters in Foster City, California. Linse looks back fondly on the skills she acquired as an active member of the Warsaw Sports Business Club. "The Warsaw Sports Business Club taught me the value of participation—that asking questions and joining the conversation is the first step toward relationships and ultimately opportunities," said Linse, who networked her way into a senior account executive role at Octagon before landing at Visa in 2012. She also credits the Lundquist College of Business with helping her attain success early in her sports business career. "The Lundquist College of Business helped me approach my career with a very well-rounded perspective, balancing the importance of knowledge, experience, and curiosity, but above all else, cultivating relationships. I'm still blown away by how much my professors and advisors did for me and how it taught me the importance of mentors." Linse joined another accomplished alumna, Meredith McCurdy, MBA '08, to help organize a visit to Visa's headquarters in April 2014 during the Warsaw Center's annual study tour to the San Francisco, California, area with Oregon MBA students. McCurdy, who is also employed at Visa, additionally played a pivotal role in Visa's 2014 FIFA World Cup initiatives. Her role at Visa entails managing the company's sponsorship relationships with FIFA and U.S. soccer properties to ensure that Visa is maximizing their contractual rights and opportunities. During the World Cup her role became very real-time—both from a problem-solving and an opportunity-seeking perspective. Following positions at GMR Marketing and IMG Consulting, McCurdy landed the role of director of global sponsorship management for FIFA/football at Visa. She manages not only Visa's FIFA World Cup relationship but also those with all FIFA global tournaments. Additionally, she oversees all U.S. football (soccer) relationships for Visa, including sponsorships and their related activation initiatives for Major League Soccer, U.S. Soccer Federation, San Jose Earthquakes, and Houston Dynamo. McCurdy credits the Warsaw Sports Marketing Center with kickstarting her career in the industry. "The Warsaw Sports Marketing Center allowed me to interact with industry professionals to better understand potential opportunities and career paths," she said. "The experiential learning provided the opportunities to put my skills to practice." Goal! KARA LINSE '³° AND MEREDITH MCCURDY, MBA '³´, ARE EVERYWHERE YOU WANT TO BE, INCLUDING THE FIFA WORLD CUP. Warsaw Center Alumnae Score at Visa

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