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UO Business Magazine Jan/Feb 2015

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LU N D Q U I S T CO LLEG E O F B U S I N E S S 21 BEST OF CLASS A marketer and advertising specialist since age 21, Jessyca Lewis started in newspaper advertising and sales, quickly moving up to positions including national marketing director. But after a career transition, she discovered teaching was her true calling. Starting at the Lundquist College of Business in fall 2010, Lewis now teaches eight different courses, predominantly Introduction to Marketing and Social Media Marketing. And students love her and say her enthusiasm is contagious. "She is my mentor. She is always pushing her students to be the best professionally," said senior Selah Shepherd, a public relations major at the School of Journalism and Communications. "Her ways are never 'old school.' She is also always up to date with the latest trends, and seems to love learning." Also, there is no typical day when taking a Lewis course. "Being in Jessyca's class is unlike any other," said junior Chayla Cummings- Ricks, a business administration major with marketing concentration. "She leads the classroom in a manner that resembles an interactive TED Talk. Everything we talk about is current and relevant, so we can relate to it with our own experiences." When it comes to her students, Lewis emphasized that she likes being the person that helps them move ahead, that tells them they can do anything. "They are a joy to be around," she beamed. "I enjoy the conversations we have in and outside of class." One of the reasons Lewis connects so readily with student is her passion for and use of social media, which she views as still in its cultural infancy. "We are on the forefront of what is happening," said Lewis. "Social media uses will continue to evolve. To me, that is fascinating subject matter." And she and others are not content to just wait and see what happens. They want to push the bounds and experiment with the potential of social media. That sense of discovery has lead Lewis along with instructor Kelly Matthews at the UO School of Journalism and Communication and their students to found the university's first Social Media Club this past fall. The club, which is open to any UO student or faculty, is already off to a running start. Its purpose is to discuss professional social media used in journalism, advertising, and marketing, and to network and meet with social media professionals. But social media isn't the only way Lewis is impacting students. If you browse through her Twitter timeline, you'll quickly discover other activities in which she is expanding students' horizons. In particular, last summer she took 14 students to Siena, Tuscany, Italy, to tour and understand the business of winemaking. The students wrote marketing plans for three winemakers: Castello di Brolio, believed to be one of the oldest wineries in the world; Antinori, the oldest family-owned winery in the world, and Donatella Cinelli Colombini in Trequanda, the first woman-owned winery in the region. For most of the students, it was their first time abroad. And Lewis noted that, beyond being thrilled to be in Italy, the students had an incredible experience writing the plans and being able to correspond with the wineries' marketing departments. And of course, "each had a social media component," Lewis grinned. The trip turned out to be a success for the wineries too, and revealed an underappreciated marketing need and career trajectory in the wine industry that the college hopes to explore further. Plans are now forming to duplicate the trip in summer 2015 with an even more packed itinerary. "We are expanding on it, adding more wineries, and doing excursions to Pisa and Florence," Lewis said. A SUCCESSFUL MARKETING AND ADVERTISING PROFESSIONAL, INSTRUCTOR OF MARKETING JESSYCA LEWIS DISCOVERED A LOVE OF TEACHING AND A PASSION FOR SOCIAL MEDIA. NOW, SHE'S INSPIRING STUDENTS AT THE UO. Social (Media) Studies To keep up to date on these on future activities, be sure to follow Lewis on Twitter @JessycaLewis.

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